The National Education Association (NEA) focuses on advancing public education at all levels of the educational system. The organization maintains a website rich with helpful resources. Although geared towards education, many of the resources are very useful to organizations with missions other than education.
In particular, the NEA has an online media tips toolkit that is a great place to start if you are looking to begin or enhance your media/public relations program. For example, their site contains guidelines on working with the media, outreach ideas (with sample documents you can tailor to your situation), writing a press release (with examples), tips for distributing your press release and advice on developing a press kit.
If you would like to view the toolkit, just click on the title to this post.
Monday, September 22, 2008
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