Marketing & Branding- Helpful Hint #1- Branding Tutorial

Nancy Schwartz is a marketing and communications consultant to non-profits. She has written a good basic guide to branding entitled “What is Branding? A Tutorial for Nonprofit Organizations.”

Ms. Schwartz points out:

“Branding is the art of creating a consistent, recognizable, and clear unified voice or personality that conveys your organization’s uniqueness, focus, and values. The public sees your message every day – through communicating with your employees, looking at your Web site, reviewing your print material, and even reviewing a fundraising appeal. Your brand creates a unique position for your organization in your audiences' minds, making it possible you to differentiate your offerings. It is the most efficient means of communicating organizational values to all of your audiences. Your brand and image should be clear, and every communication should build upon the foundation of your mission.”

She goes on to discuss the importance of effective branding and how to get started. If you would like to read her entire article just click on the title to this post.