Building a large base of supporters is critical for the fundraising success of any organization. If you work at an educational institution, you already know that your alumni are an important segment of the base. If your organization is not in education, you may be able to adapt some of the best practices utilized by educational institutions to engage their alumni to help build your support base.
The University of Michigan Alumni Association has assembled a group of best practice resources that provide guidance for their alumni clubs. According to their website:
“To help regional clubs reach alumni in their area as effectively as possible, we developed this set of "best practices," based on input from clubs across the country. We hope that these examples will help describe what a model alumni club should look like and give you ideas for ways to improve upon your current club structure and activities. Each of the following areas is important to having a club that is first and best for all alumni.
• Club Mission
• Club Events
• Collaboration
• Leadership Succession
• Scholarship and Student Support
• Public Relations and Promotion
• Membership
• Financial Basics”
On their website, each of the areas described above is a hyperlink to individual sections of their best practices guide. To access these resources, just click on the title to this post.
Tuesday, September 30, 2008
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