To say that a good prospect researcher is “worth their weight in gold” is an understatement. A researcher is an essential part of the fundraising team and can make a dramatic difference in the productivity of the entire advancement effort.
An excellent resource for professionals who work in research, analytics and relationship management is the Association of Professional Researchers for Advancement (APRA). According to its website,
“APRA is the premier international organization for fundraisers who specialize in research and information management. APRA is committed to providing leading-edge educational and networking opportunities to fundraising research professionals, establishing and promoting high professional standards and ethical guidelines, and providing advocacy and a representative voice for the profession.
Representing more than 2,500 development professionals around the world in all types of nonprofit environments, APRA is easily the most diverse organization dedicated to the fundraising research professional. APRA offers numerous opportunities and services intended to enable members to more effectively meet the needs of their institutions and maintain the highest ethical standards.
In an increasingly dynamic technological environment, APRA is dedicated to the professional growth of its membership. Whether through education, networking opportunities or publications, APRA encourages and assists members to stay ahead of the curve in the areas of technology, resources and best practices of information management.”
For further information, click on the title to this post.
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