Fundraising Tips for Turbulent Times

Jerry Panas has created a weekly series of tips to help nonprofits with their fundraising during this time of economical turmoil. The series is entitled “Economy Response.”

According to Mr. Panas’ website:

“ECONOMY RESPONSE is our answer to the turmoil the economy is in these days. The good news is that many organizations are actually raising more money now than they have in the past.

There’s a reason for this. In tough times, people actually give more. But here’s the rub. They only give more to organizations they care about. Those that are lower in their philanthropic priority will receive less or are dropped.

Your response to all this is to be scrupulous in your stewardship... get in front of your donors on a regular basis...make your case more dramatic and compelling, and more urgent... show how your institution is more distinctive— a mission without parallel... demonstrate that your delivery is more effective than ever... let them know you are cutting all expenses that don’t provide better service...and you are touching more lives than ever before.

That is what this series is all about. Each week, ECONOMY RESPONSE will offer a special message to help you get your friends and donors into your institutional hug, a lasting embrace.”

To access the series, just click on the title to this post.