The most effective major gifts programs are those that are well thought out, systematic and properly executed, day in and day out. The Corporation for Public Broadcasting (CPB) has created an excellent guide to help their member stations implement and manage a major gifts program. The guide should be adaptable for any organization involved in fundraising.
The guide is entitled “The Donor Cultivation System.” It is explained on the CPB website as,
“a collection of tools and instructions on how to use them that will take you from identifying donors through cultivating them to getting the gift. There are three principal tools in this system:
1. Prospect ratings tools
2. Moves management tools
3. Prospect call sheets
Some of these tools have more than one component. For instance, the moves management tools include a ratings grid for clustering your prospects—identifying those with the greatest potential—and a spreadsheet for tracking moves. These tools work together as part of a system, and the system is an integral part of this site.”
To access the guide, just click on the title to this post.
Monday, February 9, 2009
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