The Corporation for Public Broadcasting has created an excellent resource website to help its affiliated stations plan and execute fundraising initiatives focused on major gifts.
Part of the information provided emphasizes the importance of the creation of an Integrated Development Plan (IDP). According to its website,
“Development plans come in all shapes and sizes but the best ones share four common elements, which are outlined below. Choose whatever format works for you and is consistent with the rest of your station's planning, but be sure to include these elements. It may be useful to tie them together with a narrative so that the budget is useful even for those who have not been closely involved in its preparation.
Four elements of an Integrated Development Plan:
1. Case Materials
Your internal case materials are a critical part of your Integrated Development Plan because they provide the link between your development plan and your station's strategic plan. …
2. Budget
The best plan in the world will fail if it is not based upon a realistic projection of revenues and expenses. Setting goals and allocating resources is a critical part of the planning process and often the subject of lots of internal negotiation. … Be sure to pay particular attention to the personnel costs as you plan your budget. Major giving is a labor intensive process.
3. Operational Plan
At the heart of your Integrated Development Plan is an Operational Plan that takes each of your goals and breaks them into a series of "SMART" (specific, measurable, attainable, results-oriented and time-determined) Objectives and Action Steps. …
4. Annual Calendar
One of the best ways to ensure coordinated planning among all of your development activities is to use [a] Fundraising Calendar Template to plan, schedule and track all of your activities.”
The website also has resource links to serve as examples and guides in developing each of the elements listed above. Overall, the materials should be suitable for adaptation for use with any organization.
To learn more just click on the title to this post.
Sunday, December 7, 2008
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This is all really interesting. I love the idea that this corporation can help other stations with fundraising. All this Organization strategies must be taken into account, especially the budget part. We have to be realistic and know that setting a very high goal can disappoint everybody.
ReplyDeleteBeing careful about that, and bearing in mind the Annual calendar, everything should run smoothly.
Kim