Resource- Marketing and Public Relations

The Network for Good website has a variety of helpful articles for nonprofits on topics ranging from fundraising to marketing. One recent article, written by Rachel Meranus of PR Newswire is entitled, “Public Relations 2.0.” Focusing on the use of social media, the author observes,

“in terms of PR, social media is a maturing business tool, offering new and innovative ways to drive awareness and communicate to customers--often using less expensive techniques than traditional advertising or marketing campaigns. It's worth being aware of the various elements that make up the social media landscape, and concentrating on the ones that are particularly applicable to your organization.”

The author also explains the use of blogs, multimedia, social media news releases, bookmarking, news sharing and twitter as tools to communicate your organization’s message.

For access to the article, just click on the title to this post.