AFP, the Association of Fundraising Professionals, has a short article available entitled “Online Fundraising In 2008: Can We Blink Yet?” It provides a quick glimpse of the current landscape, as well as some helpful observations of how to make the best use of your online fundraising efforts.
For example, did you know-
1) “one-third of people over 65 (those most philanthropically inclined) are now active on the Internet. Plus, nearly three-quarters of those in the 50–64 age group (i.e. the folks making the most money) are going online regularly,” and
2) the vast majority of donations online are still generated by websites that make a compelling case, in both words and photographs, and succeed in getting people to visit them. (Another fact: a recent survey found that 62 percent of Americans visit an organization’s website before donating!).”
Keeping up do date and implementing best practices in online fundraising will help keep your donors informed and should help increase total dollars raised.
To access the complete article, just click on the title to this post.
Posts
No comments:
Post a Comment